get unstuck in life and relationships

Relationship & Life Coaching

A therapy-informed approach to relationship and life coaching.Begin making sustainable and meaningful changes based on compassion, empathy, and objectivity today.

who is alicia serrano?

About the Coach

I am a relationship and life coach who has a no-frills, evidence-based approach to coaching.


I have coached over 600 clients with various relationship and life concerns, ranging from coping with breakups to handling difficult work and family dynamics. Aside from my coaching work, I was also a psychosocial support specialist in training and a research associate studying mental health programs. My different roles alongside my 10 years of education in psychology allow me to see, understand, and appreciate the change process from different standpoints — what works in effectively achieving goals (the coach's perspective), what works in improving mental health and well-being (the therapist's perspective), and what works in paving ways for positive changes at the systems and organizational level (the perspective of a researcher assessing mental health programs).


I advocate for sustainable and meaningful change. Given my psychology education and training, I utilize therapeutic approaches in my coaching work. I collaborate with clients on working towards their goals using methods from both cognitive-behavioral and existential perspectives.


I help clients grapple with problems ranging from breakups, marital conflicts, and dating, to complicated problems with living and mental health. My present clientele comprises individuals aiming to improve their lives by working on personal goals, individuals and couples seeking relationship support, as well as individuals in the university context.


My coaching work focuses on meeting specific goals and is not meant to be seen as mental health care.
While coaching is a good supplement to improve your well-being, it is not therapy and I am not yet a licensed mental health professional.

Pragmatic and psychological

Work with Me

Collaboration and ConsultationSharing knowledge is a powerful thing and I would be more than happy to share my insights on topics.
Some of my previous collaborative work include:Helping the Tinder team with their guide on modern dating in the Philippines.An interview with The Benildean about relationships during the COVID-19 pandemic, which you can read here.

A podcast episode with Relationships Science Labs, a division of Life Management Science Labs, about The Art of Keeping the Spark Alive.

I was a main speaker for an event created by Ateneo Senior High School Sandigan Mapulon. Here I discussed important relationship topics that young adults their age would benefit from knowing.

I talk about queer relationship questions with the Presently Podcast team.

A better life has never been closer

Start your journey now.

Online Sessions

To book an online session, kindly accomplish the following steps:Select your timeslot.

Accomplish the sign-up form.

Sign-ups will be screened and additional payment information will be sent through email.Proof of payment is needed to secure your timeslot. All booked appointments are tentative until they have been paid for.Appointments that remain unpaid 24 hours before the selected time will be forfeited.

Unsure about committing to a full session?Book a free 15-minute consultation.

IN-PERSON SESSIONS

Glow As You Are (GAYA)
2nd Floor, Lots 2 & 3 Block 7, Batasan-San Mateo Road,
Batasan Hills, Quezon City, Philippines
Available onsite during Wednesday afternoons.Send a DM to book your session.


Client Feedback

"Alicia is a really great listener. I liked that she explained what might be behind the situation/ behavior that I described to her instead of jumping to tell me what to do. And I like that, instead of prescribing a specific course of action, she laid out my options, implications and how to think about them, so I can make a better decision for myself. Although my situation hasn't changed, I felt better about it after talking to Alicia."
- client from Quezon City, Philippines

See more client feedback on my RelationshipHero profile!